Certified Care

Women in Rwanda serve as the de-facto caregivers for those in their families and communities suffering from malaria. For many women, this caregiving role removes them from school, work, and inevitably – the economy. They spend their lifetime gaining valuable healthcare skills but never getting paid for it.

Together with Raid, we launched Certified Care – a program that turns a woman’s lifetime of experience of caring for others into an official paying position as Community Healthcare Workers, allowing them to build the future they deserve.

To date, over 10,000 women have been certified, who have gone on to treat over 1 million Rwandans.

Client
Raid

Role
Creative Director


Agency
EnergyBBDO

Year
2023