Prescribed to Death

In 2018, 22,000 Americans died from prescription opioids. That’s one person every 24 minutes. To bring light to the epidemic, we carved 22,000 faces into 22,000 opioid pills, then created an exhibit that allowed people to come face to face with the problem. A machine was programmed to carve a new face every 24 minutes, allowing the wall to grow with the problem in real time.

We then created Warn Me Labels for insurance cards to give people the power to stay informed by medical professionals when their prescription included opioids.

Client
National Safety Council

Role
Senior Art Director


Agency
EnergyBBDO

Year
2018