Human Bait

For over 60 years, Raid has been on a mission to provide protection from insect-borne diseases for the world’s most vulnerable populations. So in 2021, while every other CEO was launching themselves into space, Fisk Johnson, CEO of SC Johnson and Raid, was volunteering his body as Human Bait in the malaria belt of Rwanda. Typically performed nightly by local volunteers, it’s an extremely important research method in the fight against malaria because it provides the mosquitos for local labs to study the disease in real-time. It’s efforts like these that demonstrate the lengths Raid is willing to go to eradicate malaria.

Client
Raid

Role
Creative Director


Agency
EnergyBBDO

Year
2021