Save the Cardinals (Fans)

From the heart-pounding highs to the heart-wrenching lows of sports, fans hearts take a beating every time their favorite team plays. When you factor in the hot dogs, beers, nachos, wings, and hours spent sitting, sports fans overindex on every factor associated with heart attacks. Yet most sports fans don’t know that their chance of having a heart attack more than doubles (crazy, but true) when they watch their favorite team play.

As the Official Sponsor of Fans’ Hearts, we brought the message to fans on opening day of the MLB season, surrounding Busch Stadium to help Save the Cardinals (Fans).

Client
Aspirin

Role
Creative Director


Agency
EnergyBBDO

Year
2023